It has been an extraordinary summer of sports, with major events like the European Football and the summer sports in Paris keeping fans on the edge of their seats. These events have inspired us with incredible athlete journeys and record-breaking achievements, encouraging people worldwide to get active and embrace sports.
This enthusiasm is reflected in the surge of interest and activity surrounding sports-themed arcade games at Family Entertainment Centers (FECs), arcades, bowling alleys, and social entertainment venues. Given that sports games are among the most profitable product categories, it's important to explore why incorporating them into your entertainment venue can be a game-changer all year round.
THE MAGIC OF SPORTS GAMES IN ENTERTAINMENT VENUES
Imagine walking into an entertainment center buzzing with energy, and the thrill of competition is in the air. Sports games bring this vibrant atmosphere to life, offering numerous benefits that go beyond mere amusement.
ATTRACTING DIVERSE DEMOGRAPHICS
Sports games are universal. They bridge generational gaps and cater to a wide range of interests. Whether it's kids eager to shoot hoops or adults looking to relive their glory days with "Allstars Basketball," these games draw in a diverse crowd, making your venue a magnet for all ages.
INCREASING DWELL TIME AND REPEAT VISITS
Engaging and challenging sports games captivate guests, encouraging them to stay longer and return frequently. The quest to beat high scores or compete against friends drives repeat visits, which directly translates to higher spending.
ATTRACTING DIVERSE DEMOGRAPHICS
Sports games are universal. They bridge generational gaps and cater to a wide range of interests. Whether it's kids eager to shoot hoops in "Sonic Sports Kids Basketball" or adults looking to relive their glory days with "Allstars Basketball", these games draw in a diverse crowd, making your venue a magnet for all ages.
BOOSTING REVENUE THROUGH MULTIPLE CHANNELS
The allure of sports games extends beyond the game room. Increased foot traffic boosts food and beverage sales, while the excitement of gameplay encourages spending on additional activities. For instance, a well-placed "Allstars Air Hockey" table can lead to spontaneous matches that keep guests engaged and spending more.
ENHANCING THE COMPETITIVE ATMOSPHERE
The competitive spirit fostered by games like "Sonic Sports Air Hockey" not only enhances the guest experience but also promotes social media sharing and word-of-mouth marketing. People love to share their victories and high scores, drawing more visitors to your venue.
UTILIZING SPACE EFFICIENTLY
Sports games like "Allstars Basketball" offer high engagement in a relatively small footprint, making them perfect for venues with limited space. Their compact size doesn't compromise on excitement, providing a thrilling experience that maximizes every square foot of your entertainment center.
ENCOURAGING GROUP EVENTS
Sports games are perfect for group events such as corporate outings, birthday parties, and team-building activities. The communal thrill of a game of "Sonic Sports Basketball" or a head-to-head match on "Sonic Sports Air Hockey" creates memorable experiences that drive higher spending per visit.
FINDING THE PERFECT BALANCE: SPORTS GAMES VS OTHERS
Determining the right mix of sports games in your arcade is crucial for maximizing appeal and revenue. Typically, a well-rounded arcade includes 14% to 18% sports games. However, this percentage can be adjusted based on location. For instance, increasing the number of basketball games can be a strategic move if your arcade is near a sports arena, particularly a basketball venue. Catering to local sports fandom ensures that your offerings resonate with your guest’s interests, driving higher engagement and satisfaction.
COMPELLING RETURN ON INVESTMENT
Sports games are not just crowd-pleasers; they are also significant revenue drivers, particularly during peak seasons like summer or major sporting events. The return on investment (ROI) for sports games is typically swift, ranging between 15 to 25 weeks. Some sports games can be operated on ticket redemption, pushing the ROI a bit higher after accounting for the ticket value. However, most players find immense satisfaction in the gameplay itself without needing additional incentives. This intrinsic entertainment value means sports games can thrive purely on their engaging mechanics, ensuring a steady stream of eager participants and consistent revenue.
CONCLUSION
Incorporating sports games into your Family Entertainment Centre, arcade, bowling alleys, or social entertainment venue is more than just a strategic move - it's a proven formula for sustained success. These games don’t just attract diverse audiences; they keep guests engaged, encourage repeat visits, and drive significant revenue across multiple channels. Sports games offer a compelling return on investment, often within a few months. Whether you're enhancing an existing venue or launching a new one, SEGA's top-performing sports games provide dynamic, high-value entertainment that keeps guests coming back for more and ensures your venue stays ahead of the competition.
A true game-changer, boasting a 65-inch vertical screen that showcases vibrant animations. It offers exceptional value for money and includes both single and multiplayer modes. Detailed performance analysis encourages players to keep coming back as they strive to enhance their skills.
A dynamic air hockey table with vivid lighting and a sporty vibe. It's designed for competitive play, making it a hit in any social setting.
This game combines Sonic-themed lighting and audio with a fast-paced air hockey table. It is suitable for 2 or 4 players and features a scratch-resistant playfield
Featuring reactive LED lighting and Sonic branding and moving hoop this game is ideal for family venues.
