Management Buy Out at SEGA Amusements International Ltd
25 March 2021
SEGA Amusements International Ltd, which is a wholly-owned subsidiary of SEGA CORPORATION headquartered in Japan and has been at the core of distribution of amusement games to EMEA and USA markets, is being acquired by its management team. Industry veteran, Paul Williams who has been employed by SEGA for 22 years, has led a Management Buyout (MBO) of the company.
BUG BLASTING TIME!
24 September 2020
Centipede Chaos from ICE is the hit 80’s creepy-crawly blasting game that brings the classic arcade feeling back to your location. With its simple joystick controls, wave after wave of enemies and action all over the screen this game feeds into the 80’s nostalgia that the modern player is seeking.
SEGA’S UNMISSABLE EAG LINE-UP!
08 January 2020
Sega is set to present an unmissable line-up of games at EAG next week across four stands (550, 550A, 550B and 550C). The hit international Entertainment, Attractions and Gaming show (EAG) will be taking place from 14th to 16th January at the ExCel London.
SEGA’S VIDEO GAME EXTRAVAGANZA AT IAAPA!
13 November 2019
SEGA, a leading amusement games developer and manufacturer, is set to impress at IAAPA with a stellar line-up of video, redemption and prize kids games. Sega’s two booths 1506 and 1606, will be the place to be at IAAPA for those looking for top-performing, great quality games for whole family. In this first of two editions, Sega reveals its strong video games showcase.
SEGA’S PIXEL CHASE: A MUST HAVE GAME OF THE SEASON!
19 June 2019
Sega’s hit new skill-based redemption game Pixel Chase has wowed operators and players around the world with its impressive ‘modern retro’ cabinet design. Strong performance and glowing reviews make this a ‘must have’ game in every redemption venue.
FIND OUT WHY NBA BASKETBALL IS OPERATORS GAME OF CHOICE!
25 April 2019
With so many basketball choices on the market, it’s hard for operators to decide the right game for their location. Masters of innovation, ICE (Innovative Concepts of Entertainment) makes this decision simple, by offering three unique size games that are designed for players at every location.
HOOPLA WINS A COVETED BRASS RING AWARD!
13 November 2018
Sega Amusements International are the proud winners of a prestigious Brass Ring award for Hoopla, for Best New Product in the Arcade & Video Games Category. A collaborative development by Sega and ICE, Hoopla is the latest addition to the incredibly famous carnival themed skill wall games.
SEGA AND LAI GAMES LAUNCH PARTNERSHIP!
13 November 2018
London, November 13, 2018 – Trusted Out-of-home Entertainment brands LAI Games and SEGA Amusements International Ltd have launched a new multi region distribution partnership. SEGA will distribute the award winning Virtual Rabbids: The Big Ride in countries throughout South America, Europe and Asia.
SEGA ANNOUNCES NEW REDEMPTION GAMES FOR IAAPA 2018!
08 November 2018
No visit to IAAPA is ever truly complete without a visit to Sega’s booth 1506 & 1606. At this year’s show, Sega will be exhibiting new games in every major category, thus giving the operators a chance to experience the most advanced, top earning game in the market.
TRANSFORMERS SHADOWS RISING HEADING TO A LOCATION NEAR YOU!
25 October 2018
Every week trucks full of TRANSFORMERS Shadows Rising games leave Sega factories destined for FEC’s and games rooms worldwide. With global brand equity over 4 billion dollars, TRANSFORMERS is a blockbuster franchise that attracts a huge family audience. This action packed, high energy new video game from Sega and Hasbro is out performing its closest competitors.
SEGA’S PASSION FOR VIDEO AND FUN!
15 October 2018
Sega’s two booths 1506 and 1606, will be the place to be at IAAPA for those looking for top performing, great quality amusement games that keep the whole family entertained. In this first of two editions, Sega reveals its strongest video games line up in recent history.
FANTASY ISLAND LAUNCHES EUROPE’S FIRST TWO PLAYER WHEEL OF FORTUNE
23 July 2018
Sega Amusements International launched ICE’s Wheel of Fortune at this year’s EAG to much fanfare. With a quick roll out across the UK and overseas it has become this year’s “game to have” featuring in the top earning spot for many operators.
LOOKING FOR A GREAT MOTION VIDEO GAME?
16 July 2018
Let’s Go Island Dream Edition could be just the game for you. Developed and manufactured by a leading video games manufacturer Sega, Let’s Go Island is designed to be fun, action-packed with a humorous storyline that can be enjoyed by the whole family.
SEGA EXHIBITS TICKET TIME AT DEAL!
27 March 2018
Sega will showcase the hit redemption game Ticket Time on booth Z1-E18 at DEAL show. The Dubai Entertainment Amusements & Leisure (DEAL) show is the biggest trade event for the amusements and attractions industry in the Middle East and is set to take place on 9Th to 11th of April.
BUZZ AND EXCITEMENT FOR TRANSFORMERS SHADOWS RISING LAUNCH!
06 March 2018
SEGA unveiled its latest action adventure game TRANSFORMERS Shadows Rising at Amusements Expo International. There was huge buzz and excitement as keen visitors queued to experience the epic new game TRANSFORMERS Shadows Rising and SEGA’s other latest, high earning games.