News

    Management Buy Out at SEGA Amusements International Ltd

    25 March 2021

    SEGA Amusements International Ltd, which is a wholly-owned subsidiary of SEGA CORPORATION headquartered in Japan and has been at the core of distribution of amusement games to EMEA and USA markets, is being acquired by its management team. Industry veteran, Paul Williams who has been employed by SEGA for 22 years, has led a Management Buyout (MBO) of the company.

    5 SIMPLE TIPS TO IMPRESS PLAYERS THIS HALLOWEEN!

    20 October 2020

    Your guests are looking at you to entertain them this Halloween. How are you going to create an event that is fun, safe and one they will remember? Here are five simple tips to impress your guests this Halloween.

    BUG BLASTING TIME!

    24 September 2020

    Centipede Chaos from ICE is the hit 80’s creepy-crawly blasting game that brings the classic arcade feeling back to your location. With its simple joystick controls, wave after wave of enemies and action all over the screen this game feeds into the 80’s nostalgia that the modern player is seeking.

    SEGA DEMONSTRATES SUCCESS FOR CASHLESS PAYMENT ON ARCADE GAMES!

    07 September 2020

    Game Payment Technology (GPT) and Sega Amusements International Ltd. have collaborated to successfully demonstrate cashless payment to play one of Sega’s arcade machines.

    GO SEGA! - INTERGAME COVER STORY

    20 July 2020

    InterGame magazine covers Sega's 60th Anniversary!

    WE ARE HERE TO HELP

    16 July 2020

    We know reopening is challenging, so we’ve put together a few simple tips to get your business back on track.

    LET'S GO: SEGA REOPENS

    01 July 2020

    Now that lockdown is being eased around the world, SEGA Amusements International is here for you. 

    CREATIVITY IS LIFE - THE 60-YEAR SEGA ADVENTURE

    01 June 2020

    Creativity Is Life - The 60-Year SEGA Adventure

    WE ARE HERE FOR YOU

    01 March 2020

    The team at Sega Amusements International wanted to update you on how we are reacting to the challenges of the Coronavirus COVID-19.

    SCORE SOME GREAT EARNINGS WITH HOOP IT UP!

    24 February 2020

    Are you looking for the next big ball drop game in the industry? Well look no further as Hoop It Up is the ultimate skill redemption that’s getting a lot of buzz from operators.

    SEGA IMPRESSED VISITORS AT EAG!

    23 January 2020

    SEGA showcased a stellar line-up of games at EAG 2020, that impressed visitors at the show. This year the company put a spotlight on its brand new and recent hit products.

    SEGA’S UNMISSABLE EAG LINE-UP!

    08 January 2020

    Sega is set to present an unmissable line-up of games at EAG next week across four stands (550, 550A, 550B and 550C). The hit international Entertainment, Attractions and Gaming show (EAG) will be taking place from 14th to 16th January at the ExCel London.