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News

    Suit up agents, it’s time to protect the Earth from Aliens!

    04 November 2021

    SEGA AMUSEMENTS INTERNATIONAL ANNOUNCES MEN IN BLACK AT IAAPA!

    Leading arcade games developer, SEGA Amusements International, brings you an explosive new skill-based video redemption game featuring Men in Black. Based on the iconic Sony Pictures franchise, SEGA introduces this Hollywood blockbuster license to amusement locations for the very first time as a coin-operated arcade game.

    Sega are pulling out all the stops for IAAPA 2021!

    28 October 2021

    We are pulling out all the stops to make this IAAPA an unmissable event for operators! Our booth 1315 will focus on our latest top-performing games designed to attract and entertain visitors and ultimately boost your business performance.

    Citius, Altius, Fortius

    26 July 2021

    By: Stephen D’Arcy

    Most people across the world would recognise this Latin phrase as the motto of the modern Olympic movement. Translated into modern day English, it means “Faster, Higher, Stronger”.

    MISSION SUCCESS!

    21 July 2021

    MISSION: IMPOSSIBLE ARCADE games have started to ship worldwide, first few units were spotted in UK and Netherlands.

    SUCCESS AT SHOWS!

    21 July 2021

    Sega Amusements International attended two major international exhibitions Bowl Expo and Amusements Expo recently. Both ‘in person’ shows were a great success and represented a return to normal life for the industry. The shows were well attended by operators from across the region, who were optimistic about the future of the market and wanted to invest into new equipment for their locations.

    SEGA AMUSEMENTS LOOKS FORWARD TO WELCOMING YOU TO BOWL EXPO AND AMUSEMENT EXPO

    16 June 2021

    We are very excited to meet you in person at the industry's next major events, Bowl Expo (booth 425), 23rd & 24th June at The Galt House & Kentucky International Convention Centre, Louisville, KY, then at Amusement Expo (booth 339) 30th June & 1st July at the Las Vegas Convention Centre, North Hall 1, NV.

    Management Buy Out at SEGA Amusements International Ltd

    25 March 2021

    SEGA Amusements International Ltd, which is a wholly-owned subsidiary of SEGA CORPORATION headquartered in Japan and has been at the core of distribution of amusement games to EMEA and USA markets, is being acquired by its management team. Industry veteran, Paul Williams who has been employed by SEGA for 22 years, has led a Management Buyout (MBO) of the company.

    KICK START YOUR 2021 WITH HIGH-QUALITY ENTERTAINMENT THAT BOOSTS YOUR BUSINESS!

    21 January 2021

    Now that the light at the end of the tunnel is glowing brightly, it is time for you to invest into high quality, profitable entertainment that attracts visitors and once again make your venue the destination for fun, excitement, and lasting memories.

    DID SOMEONE SAY MOTION MAYHEM?

    20 October 2020

    That’s right! We are adding two deluxe motion games to our popular Buy Now Pay Later finance deal. Helping you bring some “thrill-seeking”, “motion mayhem loving” visitors to your location.

    5 SIMPLE TIPS TO IMPRESS PLAYERS THIS HALLOWEEN!

    20 October 2020

    Your guests are looking at you to entertain them this Halloween. How are you going to create an event that is fun, safe and one they will remember? Here are five simple tips to impress your guests this Halloween.

    IT'S TIME YOU POWER UP YOUR LOCATION!

    24 September 2020

    Have you been looking for a hit new redemption game, but just not sure what’s good out there? Well, look no further as SEGA’s hit new skill-based redemption game Power Roll continues to be one of the top-performing games on the market.

    YOU ARE INVITED TO AAMA’S VIRTUAL MEETING!

    10 September 2020

    SEGA invites all operators to network, share ideas, participate in educational seminars, and look to find great deals at this month’s AAMA's virtual meeting.