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    Sega Amusements Experienced All Round Success at IAAPA!

    02 December 2022

    Sega Amusements International experienced one of the most successful IAAPA show for many years.

    Are You Ready for BOP IT! ARCADE?

    07 November 2022

    The incredibly popular iconic family fun game, BOP IT!, is coming to arcades for the very first time as a brand-new redemption game. Brought to you by leaders in arcade game development, Sega Amusements International and leaders in global entertainment brand creators Hasbro, BOP IT! Arcade will be unveiled at IAAPA Orlando on booth 1010 – You don’t want miss out on this big launch event!

    Don’t Miss These New Video Games At IAAPA!

    02 November 2022

    At Sega Amusements International, we are always excited about launching new games, and this year at the IAAPA show, we will be unveiling three new video games. As leaders in arcade game development, we pride ourselves on bringing top-performing fun entertainment games that will boost your business. So, be sure to head down to our booth 1010.

    Welcome to Drone Racing Genesis!

    24 October 2022

    Drone Racing Genesis is an exciting, brand-new entertainment concept brought to you by the leaders in arcade game development Sega Amusements International. Making its worldwide debut at IAAPA Orlando on booth 1010, Drone Racing Genesis is THE “must experience” game at the show!

    Simply Capto-Vating!

    21 July 2022

    Occasionally, an exciting new product enters the market that somehow has that ‘X-factor’ to reenergise players. A product that builds upon the success of prior games and delivers entertainment in a stunning new presentation that simply ‘capto-vates’ the modern player. We are of course talking about Sega Amusements Capto Crane.

    501 Entertainment Inks Global Distribution Deal With Sega Amusements

    29 June 2022

    Ground-breaking SMARTS Interactive and AR Darts Products to be Deployed Worldwide

    The Next Generation of Basketball Game Has Arrived!

    06 June 2022

    Take your basketball game to the next level with the brand new Allstars Basketball from Sega Amusements International. Featuring a stunning 65” vertical screen, your visitors will love the brand-new dynamic interaction and fun animations. The screen brings a unique twist to the classic sports game and encourages players to challenge their friends and family for some enjoyable competitive games.

    Major Staff Promotions at Sega Amusements International!

    17 May 2022

    Sega Amusements International Ltd announces internal promotions after a strong first year of trading under new ownership.

    Pushing Profits Higher

    25 April 2022

    Sega Amusements International’s brand-new prize merchandiser Pushing Points operates with prizes of all shapes and sizes. This highly versatile game is ideal for a wide range of locations such as FECs, arcades, service stations, bowling centres and much more!

    SEGA Amusements Launches New Games at Amusements Expo!

    09 March 2022

    With a week to go until the start of Amusement Expo International, we at Sega Amusements are looking forward to exhibiting our latest top-performing product at the show. Our booth 327 will be the best place to discover the latest innovation and trending new products that are set to propel your business to new heights this year. Amusement Expo will be taking place on 16th and 17th March at the Las Vegas Convention Centre, Nevada, USA.

    Welcome to Jumanji; Where Adventure Awaits You!

    03 February 2022

    SEGA Amusements announces a brand new, four-player, skill-based Jumanji ticket redemption game that’s perfect for the whole family. The game’s global unveiling will take place on SEGA’S booth 270 at EAG Expo, 1st to 3rd March 2022 at ExCeL in London, UK.

    Suit up agents, it’s time to protect the Earth from Aliens!

    04 November 2021


    Leading arcade games developer, SEGA Amusements International, brings you an explosive new skill-based video redemption game featuring Men in Black. Based on the iconic Sony Pictures franchise, SEGA introduces this Hollywood blockbuster license to amusement locations for the very first time as a coin-operated arcade game.