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    Simply Capto-Vating!

    21 July 2022

    Occasionally, an exciting new product enters the market that somehow has that ‘X-factor’ to reenergise players. A product that builds upon the success of prior games and delivers entertainment in a stunning new presentation that simply ‘capto-vates’ the modern player. We are of course talking about Sega Amusements Capto Crane.

    501 Entertainment Inks Global Distribution Deal With Sega Amusements

    29 June 2022

    Ground-breaking SMARTS Interactive and AR Darts Products to be Deployed Worldwide

    The Next Generation of Basketball Game Has Arrived!

    06 June 2022

    Take your basketball game to the next level with the brand new Allstars Basketball from Sega Amusements International. Featuring a stunning 65” vertical screen, your visitors will love the brand-new dynamic interaction and fun animations. The screen brings a unique twist to the classic sports game and encourages players to challenge their friends and family for some enjoyable competitive games.

    Major Staff Promotions at Sega Amusements International!

    17 May 2022

    Sega Amusements International Ltd announces internal promotions after a strong first year of trading under new ownership.

    Pushing Profits Higher

    25 April 2022

    Sega Amusements International’s brand-new prize merchandiser Pushing Points operates with prizes of all shapes and sizes. This highly versatile game is ideal for a wide range of locations such as FECs, arcades, service stations, bowling centres and much more!

    SEGA Amusements Launches New Games at Amusements Expo!

    09 March 2022

    With a week to go until the start of Amusement Expo International, we at Sega Amusements are looking forward to exhibiting our latest top-performing product at the show. Our booth 327 will be the best place to discover the latest innovation and trending new products that are set to propel your business to new heights this year. Amusement Expo will be taking place on 16th and 17th March at the Las Vegas Convention Centre, Nevada, USA.

    Welcome to Jumanji; Where Adventure Awaits You!

    03 February 2022

    SEGA Amusements announces a brand new, four-player, skill-based Jumanji ticket redemption game that’s perfect for the whole family. The game’s global unveiling will take place on SEGA’S booth 270 at EAG Expo, 1st to 3rd March 2022 at ExCeL in London, UK.

    Suit up agents, it’s time to protect the Earth from Aliens!

    04 November 2021


    Leading arcade games developer, SEGA Amusements International, brings you an explosive new skill-based video redemption game featuring Men in Black. Based on the iconic Sony Pictures franchise, SEGA introduces this Hollywood blockbuster license to amusement locations for the very first time as a coin-operated arcade game.

    Sega are pulling out all the stops for IAAPA 2021!

    28 October 2021

    We are pulling out all the stops to make this IAAPA an unmissable event for operators! Our booth 1315 will focus on our latest top-performing games designed to attract and entertain visitors and ultimately boost your business performance.

    Citius, Altius, Fortius

    26 July 2021

    By: Stephen D’Arcy

    Most people across the world would recognise this Latin phrase as the motto of the modern Olympic movement. Translated into modern day English, it means “Faster, Higher, Stronger”.


    21 July 2021

    MISSION: IMPOSSIBLE ARCADE games have started to ship worldwide, first few units were spotted in UK and Netherlands.


    21 July 2021

    Sega Amusements International attended two major international exhibitions Bowl Expo and Amusements Expo recently. Both ‘in person’ shows were a great success and represented a return to normal life for the industry. The shows were well attended by operators from across the region, who were optimistic about the future of the market and wanted to invest into new equipment for their locations.