News

    Management Buy Out at SEGA Amusements International Ltd

    25 March 2021

    SEGA Amusements International Ltd, which is a wholly-owned subsidiary of SEGA CORPORATION headquartered in Japan and has been at the core of distribution of amusement games to EMEA and USA markets, is being acquired by its management team. Industry veteran, Paul Williams who has been employed by SEGA for 22 years, has led a Management Buyout (MBO) of the company.

    5 SIMPLE TIPS TO IMPRESS PLAYERS THIS HALLOWEEN!

    20 October 2020

    Your guests are looking at you to entertain them this Halloween. How are you going to create an event that is fun, safe and one they will remember? Here are five simple tips to impress your guests this Halloween.

    BUG BLASTING TIME!

    24 September 2020

    Centipede Chaos from ICE is the hit 80’s creepy-crawly blasting game that brings the classic arcade feeling back to your location. With its simple joystick controls, wave after wave of enemies and action all over the screen this game feeds into the 80’s nostalgia that the modern player is seeking.

    SEGA DEMONSTRATES SUCCESS FOR CASHLESS PAYMENT ON ARCADE GAMES!

    07 September 2020

    Game Payment Technology (GPT) and Sega Amusements International Ltd. have collaborated to successfully demonstrate cashless payment to play one of Sega’s arcade machines.

    GO SEGA! - INTERGAME COVER STORY

    20 July 2020

    InterGame magazine covers Sega's 60th Anniversary!

    WE ARE HERE TO HELP

    16 July 2020

    We know reopening is challenging, so we’ve put together a few simple tips to get your business back on track.

    LET'S GO: SEGA REOPENS

    01 July 2020

    Now that lockdown is being eased around the world, SEGA Amusements International is here for you. 

    CREATIVITY IS LIFE - THE 60-YEAR SEGA ADVENTURE

    01 June 2020

    Creativity Is Life - The 60-Year SEGA Adventure

    WE ARE HERE FOR YOU

    01 March 2020

    The team at Sega Amusements International wanted to update you on how we are reacting to the challenges of the Coronavirus COVID-19.

    SCORE SOME GREAT EARNINGS WITH HOOP IT UP!

    24 February 2020

    Are you looking for the next big ball drop game in the industry? Well look no further as Hoop It Up is the ultimate skill redemption that’s getting a lot of buzz from operators.

    SEGA IMPRESSED VISITORS AT EAG!

    23 January 2020

    SEGA showcased a stellar line-up of games at EAG 2020, that impressed visitors at the show. This year the company put a spotlight on its brand new and recent hit products.

    SEGA’S UNMISSABLE EAG LINE-UP!

    08 January 2020

    Sega is set to present an unmissable line-up of games at EAG next week across four stands (550, 550A, 550B and 550C). The hit international Entertainment, Attractions and Gaming show (EAG) will be taking place from 14th to 16th January at the ExCel London.

    SEGA IS BUZZING FROM IAAPA SUCCESS!

    05 December 2019

    SEGA’s stellar line-up of games have hit the spot, according to visitor’s reaction to the company’s recent IAAPA show. Games across all major genres from video, merchandise and redemption were exceptionally well received.

    SEGA’S VIDEO GAME EXTRAVAGANZA AT IAAPA!

    13 November 2019

    SEGA, a leading amusement games developer and manufacturer, is set to impress at IAAPA with a stellar line-up of video, redemption and prize kids games. Sega’s two booths 1506 and 1606, will be the place to be at IAAPA for those looking for top-performing, great quality games for whole family. In this first of two editions, Sega reveals its strong video games showcase.

    YOUR MISSION, SHOULD YOU CHOOSE TO ACCEPT IT, IS TO VISIT SEGA BOOTH 1506 AT IAAPA!

    12 November 2019

    SEGA ANNOUNCES THE LAUNCH OF MISSION: IMPOSSIBLE ARCADE AT IAAPA!

    SEGA LAUNCHES NEW GAMES AT IAAPA EXPO EUROPE!

    12 September 2019

    The team at Sega is very excited to unveil Shoot It Win It, Cubic 4 Catcher and Centipede Chaos for the first time in Europe at next week’s IAAPA Expo Europe.

     

    SEGA’S ATV SLAM: A TRULY SPECTACULAR QUAD BIKE RACING GAME!

    11 July 2019

    ATV Slam is the latest video racing game from the legendary game developer and manufacturer SEGA. This spectacular new game takes All-Terrain Vehicle (ATV) racing to a whole new level.

    THE PEN Y FAN CHALLENGE FOR FRAGILE X SOCIETY

    02 July 2019

    Fundraising Success for SEGA Amusements!

    A FANTASTIC DEBUT AT IAAPA EXPO ASIA!

    28 June 2019

    Leading coin-operated amusements manufacturer, Sega Amusements International, had a successful debut at IAAPA EXPO ASIA.

    SEGA’S PIXEL CHASE: A MUST HAVE GAME OF THE SEASON!

    19 June 2019

    Sega’s hit new skill-based redemption game Pixel Chase has wowed operators and players around the world with its impressive ‘modern retro’ cabinet design. Strong performance and glowing reviews make this a ‘must have’ game in every redemption venue.

    SEGA EXHIBITS AT IAAPA EXPO ASIA!

    05 June 2019

    Leading coin-operated amusements manufacturer, Sega Amusements International, will be exhibiting at the IAAPA Expo Asia on booth 3208.

    SEGA OPERATIONS COMPLETE ANOTHER OPENING!

    23 May 2019

    The Operations Division of SEGA Amusements completed another install for Superbowl UK, their 10th to date!

    FIND OUT WHY NBA BASKETBALL IS OPERATORS GAME OF CHOICE!

    25 April 2019

    With so many basketball choices on the market, it’s hard for operators to decide the right game for their location. Masters of innovation, ICE (Innovative Concepts of Entertainment) makes this decision simple, by offering three unique size games that are designed for players at every location.

    FREE NEW SEASON EDITION SOFTWARE UPGRADE FOR DAYTONA CHAMPIONSHIP USA!

    04 April 2019

    Sega has just released a brand-new software update for Daytona championship USA, securing this high performing game’s rightful place at the top of the income charts.

    ROLL UP ROLL UP ITS SEGA’S HOOPLA!

    12 March 2019

    All-time classic carnival game Hoopla is a must have skill-wall game!

    BEAN BAG TOSS A HIT SKILL WALL GAME!

    28 February 2019

    The latest addition to the carnival classic series Bean Bag Toss is a strong skill wall game, that consistently ranks in the top charts.

    SEGA PREMIERS DAYTONA CHAMPIONSHIP USA MOTION SDLX AT LUCKY STRIKE SOCIAL!

    20 February 2019

    Sega’s leading racing game Daytona Championship USA just got a whole lot better!

    SEGA SEES SUCCESS AT ATRAX!

    18 February 2019

    Sega wraps up another successful ATRAX show in Turkey with its distribution partners Meridyen Games and Trio Games Group.

    PIXEL CHASE NOW SHIPPING!

    12 February 2019

    Sega’s hit new skill-based redemption game Pixel Chase is now shipping worldwide.

    OVERWHELMING SUCCESS FOR SEGA AT EAG 2019!

    28 January 2019

    The 10th-anniversary edition of EAG Show was an overwhelming success for Sega. The company showcased a huge range of premier products from all significant amusements genres.

     

    SEGA READY TO KICK START 2019!

    07 January 2019

    Sega amusement International will be using its premier European trade show, EAG International in January, to showcase its latest product for the 2019 season on sand 550 and 560.

    ATV SLAM: THIS IS RACING UNLEASHED!

    02 January 2019

    The long wait for a truly spectacular ATV racing game is finally over with ATV Slam.

    REECE NEWMAN JOINS SEGA'S AMUSEMENTS SALES TEAM!

    26 November 2018

    Sega Amusements International announces a new addition to its global sales team.

    HOOPLA WINS A COVETED BRASS RING AWARD!

    13 November 2018

    Sega Amusements International are the proud winners of a prestigious Brass Ring award for Hoopla, for Best New Product in the Arcade & Video Games Category. A collaborative development by Sega and ICE, Hoopla is the latest addition to the incredibly famous carnival themed skill wall games.

    SEGA AND LAI GAMES LAUNCH PARTNERSHIP!

    13 November 2018

    London, November 13, 2018 – Trusted Out-of-home Entertainment brands LAI Games and SEGA Amusements International Ltd have launched a new multi region distribution partnership. SEGA will distribute the award winning Virtual Rabbids: The Big Ride in countries throughout South America, Europe and Asia.

    SEGA ANNOUNCES NEW REDEMPTION GAMES FOR IAAPA 2018!

    08 November 2018

    No visit to IAAPA is ever truly complete without a visit to Sega’s booth 1506 & 1606. At this year’s show, Sega will be exhibiting new games in every major category, thus giving the operators a chance to experience the most advanced, top earning game in the market.

    TRANSFORMERS SHADOWS RISING HEADING TO A LOCATION NEAR YOU!

    25 October 2018

    Every week trucks full of TRANSFORMERS Shadows Rising games leave Sega factories destined for FEC’s and games rooms worldwide. With global brand equity over 4 billion dollars, TRANSFORMERS is a blockbuster franchise that attracts a huge family audience. This action packed, high energy new video game from Sega and Hasbro is out performing its closest competitors.

    SEGA’S PASSION FOR VIDEO AND FUN!

    15 October 2018

    Sega’s two booths 1506 and 1606, will be the place to be at IAAPA for those looking for top performing, great quality amusement games that keep the whole family entertained. In this first of two editions, Sega reveals its strongest video games line up in recent history.

    HOUSE OF THE DEAD SCARLET DAWN

    18 September 2018

    Sega Amusements International announces launch of House of the Dead Scarlet Dawn at IAAPA 2018.

    SEGA DEBUTS NEW GAMES AT EAS!

    06 September 2018

    The team at Sega is very excited to unveil TRANSFORMERS Shadows Rising and Daytona Championship USA 42” Standard at EAS on Sega stands 1-1341 and 1-1342 at RAI Amsterdam, Netherlands, from 25th to 27th September.

     

    DAYTONA CHAMPIONSHIP USA - NOW SHIPPING IN STANDARD CABINET!

    07 August 2018

    New Daytona Championship USA standard cabinets are rolling out of the factory and into arcade locations.

    FANTASY ISLAND LAUNCHES EUROPE’S FIRST TWO PLAYER WHEEL OF FORTUNE

    23 July 2018

    Sega Amusements International launched ICE’s Wheel of Fortune at this year’s EAG to much fanfare. With a quick roll out across the UK and overseas it has become this year’s “game to have” featuring in the top earning spot for many operators.

    LOOKING FOR A GREAT MOTION VIDEO GAME?

    16 July 2018

    Let’s Go Island Dream Edition could be just the game for you. Developed and manufactured by a leading video games manufacturer Sega, Let’s Go Island is designed to be fun, action-packed with a humorous storyline that can be enjoyed by the whole family.

     

    SEGA EXHIBITS AT FUN ASIA EXPO 2018

    12 July 2018

    Sega Amusements International looks forward to exhibiting at Fun Asia Expo for the first time. In partnership with Fun International, Sega will exhibit its latest games on booth B.

    HAVE YOU HEARD ABOUT HOOPLA?

    04 July 2018

    Hoopla continues to perform exceptionally well in arcades and family entertainment centres globally with operators now ordering additional units to add to their skill wall.

    EXPERIENCE TRANSFORMERS SHADOWS RISING AT BOWL EXPO!

    18 June 2018

    Sega Amusements International is excited to present TRANSFORMERS Shadows Rising and other top performing games at International Bowl Expo this week.

    SEGA LAUNCHES A LOVELY JUBBLY ONLY FOOLS AND HORSES PLUSH RANGE

    15 June 2018

    Sega Amusements International are excited to announce the release of their long awaited Only Fools and Horses plush.

    SEGA EXHIBITS TICKET TIME AT DEAL!

    27 March 2018

    Sega will showcase the hit redemption game Ticket Time on booth Z1-E18 at DEAL show. The Dubai Entertainment Amusements & Leisure (DEAL) show is the biggest trade event for the amusements and attractions industry in the Middle East and is set to take place on 9Th to 11th of April.

    BUZZ AND EXCITEMENT FOR TRANSFORMERS SHADOWS RISING LAUNCH!

    06 March 2018

    SEGA unveiled its latest action adventure game TRANSFORMERS Shadows Rising at Amusements Expo International. There was huge buzz and excitement as keen visitors queued to experience the epic new game TRANSFORMERS Shadows Rising and SEGA’s other latest, high earning games.

    SEGA: REPORTS RESOUNDING SUCCESS AT EAG!

    07 February 2018

    Europe’s biggest amusement show the EAG Expo was a resounding success for Sega Amusements International the company reports.