SEGA Amusements International is set to redefine the rhythm game experience in the United States with the highly anticipated launch of maimai DX at Amusement Expo, booth 211, on March 19-20, 2025, at the Las Vegas Convention Center.
This global arcade sensation, with over 6,000 units sold and a thriving international community, is poised to spark a new wave of rhythm game excitement in the U.S. market.
"The growing influence of Asian pop culture has created a surge in demand for rhythm games, and maimai DX is at the forefront of this movement," states Justin Burke, Sales Director at SEGA Amusements International. "Recognized as one of the most influential titles in the genre, maimai DX has a proven track record, providing U.S. operators with a high-performing, revenue-driving game that keeps players engaged through its immersive gameplay and competitive features."
With its distinctive circular touchscreen, vibrant design, and intuitive interface, maimai DX delivers an unparalleled rhythm game experience. Players can tap, hold, and slide to the beat across a vast library of over 1,100 songs, featuring J-pop, anime hits, and classic tracks from SEGA and Sonic the Hedgehog games, with annual music updates ensuring continued excitement. The game's online connectivity, global leaderboards, and Aime player card integration foster a sense of community and competition.
Designed to appeal to both casual and dedicated players, maimai DX is an ideal addition to Family Entertainment Centres, bowling alleys, and arcades. Its eye-catching cabinet features a secondary screen for player performance tracking, high-fidelity 2.1 audio, and a headphone port for a personalised experience. Each machine also includes a complimentary “how-to-play” promotional roller banner.
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"If you're looking to boost your arcade's atmosphere and attract a dedicated crowd, maimai DX from SEGA is a must-have! This rhythm-based game has consistently performed well and built a passionate fanbase that continues to grow. We even had a group of players drive two hours just to play maimai—it's incredible to see that level of dedication! The game's strong community and engaging gameplay make it a true crowd-pleaser. We highly recommend adding this to your arcade lineup—it's a surefire hit!" says Jonathan Holm from Velocity Esports.
“The long-awaited maimai DX is finally coming to the USA following overwhelming demand from both players and operators. Since its launch in 2019, the game has been a standout success across Asia, redefining the rhythm game experience with its unique design and engaging gameplay. We are thrilled to introduce this cultural phenomenon to the U.S. market, providing operators with a high-energy attraction that keeps players coming back for more,” concluded Paul Williams, CEO of SEGA Amusements International.
