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Sega Amusements International Announces Partnership With SACOA Cashless System for EMEA Region

05 September 2022

Sacoa Cashless System, the worldwide leader in revenue management systems for the amusement, entertainment, and leisure industries was chosen by SEGA Amusements International for its parts and services division - Sega Total Solutions (STS) – to enter a distribution agreement in the EMEA region.

The deal will allow both companies to reach a wider base of operators and locations, as well as to benefit each other from the knowledge and experience that both Sacoa and Sega Amusement International have gained over many years.

“SEGA Amusements International deal with Sacoa is a great fit because of their incredible reach, proven track record, and history with top quality products,” said Pol Mochkovsky, CEO of Sacoa Cashless International. “We are honored to be partnering with a powerhouse - together the possibilities are endless.” 

 “SEGA Amusements International has been following the rise of Cashless Systems since the Covid 19 pandemic accelerated the move from cash to non-cash payment. Sacoa has been synonymous with Cashless Systems for many years and offering exactly the kind of familiar yet innovative products we’ve been looking for,” said Paul Williams, CEO of SEGA Amusements International. “We look forward to bringing this product line to some of the best entertainment locations in the world.”

Peter Murphy, General Manager of Sega Total Solutions (STS) commented on the deal, “There are many factors that made this decision for us, the quality of the product, the vast experience that Sacoa brings to the table, price and back up service. We believe that they deliver in all aspects to the very highest standard. This is the right time for STS to enter this market and with knowledge of the key personnel within SEGA and the expert knowledge from market leaders.”

For further information contact SEGA Amusements International’s parts and services division on +44 (0)208 391 8060;