SEGA Amusements International is thrilled to announce the launch of SIMON Arcade, bringing the legendary Hasbro memory game from the household shelf to the arcade floor for the very first time.
Don’t miss its debut at IAAPA Expo, taking place from 18–21 November 2025 at the Orange County Convention Centre, in Orlando, USA, on SEGA Amusements’ Booth 1006.
SIMON Arcade is a fast-paced, skill-based redemption game that challenges players to throw as many balls as possible at lit coloured targets before time runs out. Players score big by hitting five correct targets in a row, unlocking extra rewards and aiming for the ultimate challenge: the Super Bonus round. Here, players must memorise and repeat a flashing light sequence, combining memory, timing, and precision in a thrilling brain-teaser that keeps all ages engaged.
Animated graphics and audio prompts guide players through each round, ensuring a fun and intuitive experience. The game’s vibrant cabinet, eye-catching edge lighting, and officially licensed branding are designed to draw attention in any venue, making SIMON Arcade a true centrepiece for family entertainment locations worldwide.
“We are proud to bring this sensational licensed game and household name from Hasbro to the arcade world in an exciting new way,” said Justin Burke, SEGA Amusements Chief Operating Officer. “With fun and intuitive gameplay at its heart, this is a sure hit for locations across the globe.”
Early response to SIMON Arcade has been overwhelmingly positive. “The game is already producing strong performance and should be a must-buy for operators,” added Justin. “Due to early demand, production is now underway to ensure operators worldwide can get their hands on this exciting new title”
With its unique blend of nostalgia, fast-paced gameplay, and engaging memory challenges, SIMON Arcade is poised to be a standout attraction at IAAPA Expo Orlando.
