PAUL WILLIAMS PASSES AWAY
15 October 2025
It is with deep respect, admiration, and sadness that Sega Amusements International announces the passing of Paul Williams on 14th October 2025, following a period of illness. A globally known and highly respected figure in the amusement industry, he was the driving force behind the company he led for more than two decades.
SEGA Amusements International Strengthens Executive Team With Strategic Promotions!
02 October 2025
SEGA Amusements International Ltd, a global leader in the development, production, and distribution of amusement arcade games, is pleased to announce several senior leadership promotions, effective 1st October 2025, that strengthen the company’s commitment to innovation, growth, and customer excellence.
The hit new expandable modular prize merchandiser Mini Cube Prize World is here! 🕹️
27 August 2025
A whole new world of fun has landed! SEGA Amusements is set to make a big impact at IAAPA Expo Europe, unveiling the brand-new Mini Cube Prize World on booths 2-1260 and 2-1555, from 23–25 September 2025 at Fira Gran Via, Barcelona, Spain.
The possibilities are endless with the Skill Fall Revolution Series!
16 April 2025
Get ready to spin, drop, and WIN like never before! Brought to you by SEGA Amusements International, the Skill Fall Revolution series is the impressive line-up of skill-based prize games that offers endless possibilities to suit any operator!