Join SEGA Amusements at this year’s IAAPA Expo Europe! From 23rd to 25th September 2025 at the Fira Gran Via Exhibition Center, as we’ll be unveiling groundbreaking new games and market-leading entertainment experiences on our largest-ever stand.
Visit us at stands 2-1555 & 2-1260 to discover must-have products designed to drive success for every operator.
Making its global debut is Ubisoft All-Star VR, a next-generation VR arcade experience developed in collaboration between LAI Games and Ubisoft. Player’s experience thrilling, unpredictable rides through three immersive worlds while playing as beloved characters from Ubisoft's hit video games, including Assassin's Creed, Splinter Cell, Just Dance, and Far Cry. Players must steer, shoot, and react in real-time as they battle the infamous Vaas from Far Cry. With a massive 17.4' cinematic LED wall (4-player version), LAI Games' patent-pending Axis Haptic Controller, independent motion seats, and non-stop action, it's a visually stunning, replayable attraction built for high impact and high earnings.
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Continuing the theme of VR and making its European Debut is Alpha Ops VR Strike, where players are placed right in the action as they ride ‘shotgun’ in an armoured vehicle with their fellow ‘Alpha Ops squad’. Also don’t miss Apex Rebels Standard, the hit racer now in a sleek, compact cabinet, that brings this game-changing arcade driving experience to even more locations!
In the world of social entertainment, we are thrilled to expand our offering with the addition of Subsoccer Arcade to our lineup. This crowd-pleasing football game can turn any corner of your venue into a revenue hotspot. Intuitive, fast-paced, and fun, each 90-second seated match is ideal for all ages!
We will be featuring Interactive Mini golf, the game that reimagines the classic game for today’s social entertainment scene. With it’s high-quality putting green paired with a massive LED dot matrix screen this game is the perfect addition to any venue that is riding the competitive socialising wave. Alongside this will be the industry phenomenon, Augmented Reality Darts, with it’s latest Social Replay feature, the ultimate fusion of cutting-edge technology and classic gameplay. Finally, not forgetting the iconic Allstars range! Allstars Ultimate Disc, Air Hockey and Basketball are a must-have for any operator!
The future is cashless, and SEGA Amusements is leading the charge! Visit our booth to experience Sacoa’s cutting-edge K4 Kiosk and Spark Wireless Card Readers in action, and see how we’re revolutionising the way venues operate with ease. Plus, our SEGA Total Solutions team will be showcasing their reliable change machines, premium-quality tickets, and the dazzling new lighting kit for Down The Clown – that’s earning high praise for its ability to boost game revenues!
Make sure to visit SEGA Amusements at stands 2-1555 & 2-1260 at IAAPA Expo Europe, from the 23rd–25th September 2025, and experience the future of entertainment firsthand! See how our latest games and landmark innovations can supercharge your venue and keep your guests coming back for more. We can’t wait to welcome you to an action-packed show!
